We all know for a fact- ‘A successful SEO campaign is one which has well researched use of keywords’. You may think that keywords get a website comparatively lesser traffic than generic terms. But keywords get traffic that actually has the potential to get converted into customers, unlike the traffic that generic terms get. But the main problem arises when you have to choose the right long tail keywords for your website.

This article will give you information about the best keyword research tools that you can use for your website. Before we start with that let’s go over some basic keyword concepts first.

Keyword Relevance

Relevance is an important aspect to consider when doing keyword research. The more specific and relevant keywords you choose, the better it is for your website content. Let us understand this with an example. If your company deals in pure leather shoes for men, then you should have specific keywords like-‘leather shoes for men’. No doubt using a keyword like-‘leather shoe’ will also get you traffic and leads, but a specific keyword will get you relevant leads that are actually searching for your product. If you are looking out for conversions and not merely leads, the relevant, long-tail keywords are what you should be considering.

Location Based Keywords

Location based keywords are another part to consider when planning SEO strategy. One of the common ways that people search on the web is geographically. Let’s say you deal in leather shoes for men in Delhi. Now if someone wants the same product in Delhi, he should come to you. To make that possible, you need to use location specific keywords like- ‘Leather Shoes in Delhi’. Specifying your location will get you more relevant leads which have the potential to get converted into customers.

Now that you know the basics of keywords, let’s get on to knowing which tools you can use to do your keyword research-

1. Google Keyword Planner

Google has a number of tools to conduct keyword research. One of the free tools by Google, Keyword Planner can be used for this purpose. When you enter a keyword or multiple keywords into the Keyword Planner by Google, you are provided with a bunch of metrics to measure the value of your keywords and what competition your keywords face. The tool provides you information about how your keywords have performed in the past and what can be expected from them in the future.

2. Google Trends

Google Trends is another free tool by Google, which allows you to enter multiple keywords and lets you filter them on the basis of location, search history, type. Entering keyword into the tool gives you information about how much buzz that particular keyword makes on the web and where does it attract the traffic from.

3. Keyword Tool.io

Keyword Tool.io is one of the basic keyword research tools on the web that do not even require you to create an account. This tool can be used to get suggestions about other long tail keywords similar to the one that you may have in mind. This tool can help you in getting an idea about what all things people are searching for around your topics.

4. Term Explorer

Term explorer is a paid keyword research tool which provides you with in-depth keyword research information. This tool can help you get more than ten thousand keyword suggestions for one seed term.

5. Moz’s Keyword Difficulty Tool

Moz is one of the best websites to get any digital marketing information. Another fine aspect of the website is its keyword difficulty tool. The tool allows you to analyze what competition a keyword is facing. This tools works by inputting a specific keyword into the tool and getting the top 10 rankings for that particular keyword on the SERPs. This tool also allows you to do a competitive analysis of your keywords. It provides you information about your page site’s authority and the root domains that are linked to the page.

 

Keyword research tools can be of great help to you, even if you are a skilled professional or a novice in the field. They can provide you with the much needed information to formulate your content strategy and SEO strategy. So now that you have enough information regarding these tools, it is time you start exploring them too and find out how you can use the tools to get the best results for your website.