Why is it that every time that you visit a laughter club show, the stand-up comedians remind you to subscribe their channels and like their pages? Well, this is the concept of maximizing offline activities to boost your online presence. This helps a brand to engage with a well networked audience base. One of the benefits of this technique is that it can be customized and recreated according to your needs, to draw the audience’s attention. Organizing offline activities can be a great way to increase your audience base and improve your brand awareness. When you connect with your users offline to benefit them, they will automatically connect with you online. Offline networking can work wonders when done the right way. Let’s see how we can use offline networking to move towards online success-
Everyone says that to get people interested in your brand you should attend relevant conferences. But what I suggest is that attending does not provide that level of networking opportunities as participating in conferences provides. Be a part of conference sessions that make you question your learning and speak out your opinions. This will help you in forming memorable image in the minds’ of the audience. Another important part of participating in a conference is listening. Pay active attention to what others have to say. Being an active listener will allow you to ask questions and offer answers during the question answer round. All this will get you recognition amongst the audience and leave them curious about you and your brand.
Sometimes conferences also ask participants to submit demo session proposals. Never lag behind in doing so. Conferences are a great opportunity to demonstrate what you brand is and why the audience needs it. Participating in such demo sessions not only improves your brand presence but also provides you a change to get valuable feedback.
Participating in offline activities helps you gain expertise in your field. And when you have gained the skills you should consider spreading it. You can build a good reputation amongst the public by staying active in your industry. Hold workshops to impart the skills that you have to your fellow people. Organize podcasts. Podcasts are a great way to make your audience feel like they are a part of your community. Meeting your audience face to face can help you get to know them better and also build trust between you and them. To make things interesting for your audience you can conduct an offline survey and connect it online by answering questions through social media platforms. When you are planning to organize a workshop make sure that you have finalized the agenda for your workshop in the initial phase and then go on with the other preparations.
Your workshop should include tailored information and hand-on knowledge delivery. This will help your audience in understanding that how your brand can help them in improving their lifestyle.
Sales Call List
Sales leaders no more believe in cold call anymore, instead they now believe in making unexpected sales calls. To apply this, you need to research your target companies and select the ones in a common demographic. Then you need to figure out what will be the best time to call them for a sales proposal. The company executives are many times ready to provide you these details if you care to ask. What you need to keep in mind while calling a prospective customer is that you should not start selling the product on the first call. The first call should be made to offer information about your services and brand and give the customer time to think about it. When talking to a customer you can discuss about how your brand or service will benefit them, the first call should be about making the customer develop a need for your service.
Expressing appreciation will never harm your brand; instead it will help you in building relations with the customers. You can create a well-written email content to be sent to a targeted audience. This will help you in generating more listeners and money. Personalized messages can help you in attracting audience. Instead of sending sales letter or email advertisements, consider sending personalized thank you cards.
At the end of the day, the only thing that matters is that you get a good ROI and retain your customers. To make this happen you may try online or offline marketingstrategies. But if you want that success to last, we suggest you to integrate your online activities with the offline ones.