What is SEO (Search engine optimization)?

SEO is the process of making a website or a web page a prominent search engine result. In other words, SEO is basically optimizing your online content in a manner that it appears as a search engine result when a specific keyword is searched for online.

How to make a SEO-friendly website?

The aim of every website is to increase their presence on popular search engines. The reason being, more the website appears in the results, more the exposure it gets. This is possible only when it is ranked high by the search engine and to be ranked high the SEO has to be in place. So it is important that you have a SEO friendly website. The best way to do that is:

URLs must be simple and user friendly

URLs may seem like a small component in the larger picture, but its importance cannot be denied. Hence, do not neglect it. URLs that you use must be simple, unique, and detailed. It makes it easier for the search engines to locate and filter the needed result.

Make effective use of images

It might not seem like much but it is crucial that you optimize the image you use in your web page or content that you publish online. Basic points to keep in mind if you are looking to optimize images –

  • Use images that have connection with your text
  • For quick loading, reduce file size
  • To make page scanning easy, add caption to each image
  • Image should have proper file name
  • Image dimension should match the image size
  • Use alternate text for image

Duplicate content must be avoided at all cost

Duplicate content not only diminishes the website’s value and credibility but also has a negative impact on the page rank. Leading search engines like Google and Yahoo penalize websites with duplicate content by lowering their ranks. It applies for internal duplicate content also. So make sure that the content being posted is original and good quality.

Activate sitemap

Search engines employ crawlers, also known as ‘bots’ or ‘spiders’ to understand the structure and content of your website by going through them. Over time, these crawlers prioritize these pages in accordance to their relevance. This is not possible till XML sitemap is activated. Hence it is advised that you use a sitemap generator.

Implement ‘Robots.txt’

Using crawlers require monetary investment. So if you want to take it easy on the budget by limiting crawlers, you can use ‘robots.txt’. It enables the website to inform search engine ‘spiders’ about which pages it can crawl and which ones are off limit. ‘Robots.txt’ can always be updated in case the website needs to be revamped.

Give importance to internal linking

If you are looking to build page authority, give utmost importance to internal linking. It allows users to explore your website without any hindrance. Inter linking various pages within the website gives users the ease to navigate through related information. This holds the interest of the users, thus encouraging them to visit the website often and for an extended period of time.

Website should be compatible with all devices

In order for the website to flourish, it must be compatible with all kinds of devices. If it is not accessible on different devices, you will end up alienating a portion of your audience. That would definitely have a regressive impact on the growth of your website.

Respond to comments

Responding to comments (irrespective of whether it is positive or negative) made by users is an essential part of the SEO process. It fosters a sense of community and makes the website an active platform where users can put forward their opinions. It shows that their input is valuable.

Keyword saturation should be avoided

Keywords are literally the cornerstones of any website.  But that should not encourage you to saturate your website and content with the specific terms that you are trying to rank for. Such strategies can potentially back fire causing your rankings to spiral out of control.

By taking these points into consideration while constructing or restructuring your website will make it a SEO friendly one. Such an optimized website will not only have better visibility but also garner traffic.