Category / Digital Marketing
Content Marketing or Content Strategy? Do we need both?
A successful marketing plan is one which is based on a good content strategy. But the main question is that what exactly is meant by a content strategy. Is it the same…
How to Set Up Google Analytics Content Grouping?
Content creation is becoming the easiest way for marketers to get traffic. This has led to millions of contents being uploaded regularly on the web. With this comes the need to manage…
5 Important Online Trends Shaping B2B Marketing
Every year there are a million trends that come and promise to make your marketing strategies reach unimaginable heights. Only some actually fulfill their promises, others just go down the drain. Let’s…
What is Click Fraud and Bot Fraud? How Do They Affect Websites?
PPC is one of the most popular and best ways to advertise and promote your brand. But with every good and easy thing comes attached drawbacks. Click fraud is a great fear…
How To Expand Your PPC Coverage Beyond Google And Bing?
The world of digital marketing and promotion is being rules by Google, Bing and Yahoo with each having an integral hold on the market. On the average the three combined cover approximately…
Basics Of Double Click For Publishers
All marketers know that advertising forms the basis of marketing and promotions of all products and services. But one the post ad-development process is of equal importance, because it requires the marketers…
Identifying and Filtering Internal Traffic from Google Analytics
Filtering out the internal traffic can be a huge challenge for an organization to tackle. There is no single solution for this issue but we can work on finding one. First, let’s…
Google Analytics Shortcuts and Tips to Save Time
Google Analytics is the go-to tool for all marketers when they are in need of reports and statistics of their campaigns and strategies. But working on the tool can be a complex…
How Online Success Depends A Lot On Offline Activities?
Why is it that every time that you visit a laughter club show, the stand-up comedians remind you to subscribe their channels and like their pages? Well, this is the concept of…
What Is Audience Optimization And Why It’s Important?
Audience is the God for all brands and marketers, and fulfilling their needs and demands is their first priority, hence the need for audience optimization. But before you start optimizing your audience…