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  • Content Marketing

    Content Marketing or Content Strategy? Do we need both?

    A successful marketing plan is one which is based on a good content strategy. But the main question is that what exactly is meant by a content strategy. Is it the same…

    Analytics, blog, Digital Marketing, Paid Acquisition (PPC), Search Engine Optimization (SEO), Social Media
  • How to Set Up Google Analytics Content Grouping?

    How to Set Up Google Analytics Content Grouping?

    Content creation is becoming the easiest way for marketers to get traffic. This has led to millions of contents being uploaded regularly on the web. With this comes the need to manage…

    Analytics, Digital Marketing
  • 5 Important Online Trends Shaping B2B Marketing

    5 Important Online Trends Shaping B2B Marketing

    Every year there are a million trends that come and promise to make your marketing strategies reach unimaginable heights. Only some actually fulfill their promises, others just go down the drain. Let’s…

    Digital Marketing
  • What is Click Fraud and Bot Fraud? How Does it Affect Websites?

    What is Click Fraud and Bot Fraud? How Do They Affect Websites?

    PPC is one of the most popular and best ways to advertise and promote your brand. But with every good and easy thing comes attached drawbacks. Click fraud is a great fear…

    blog, Digital Marketing
  • How To Expand Your PPC Coverage Beyond Google And Bing?

    How To Expand Your PPC Coverage Beyond Google And Bing?

    The world of digital marketing and promotion is being rules by Google, Bing and Yahoo with each having an integral hold on the market. On the average the three combined cover approximately…

    Digital Marketing, Paid Acquisition (PPC)
  • Basics Of Double Click For Publishers

    Basics Of Double Click For Publishers

    All marketers know that advertising forms the basis of marketing and promotions of all products and services. But one the post ad-development process is of equal importance, because it requires the marketers…

    blog, Digital Marketing
  • google-analytics

    Identifying and Filtering Internal Traffic from Google Analytics

    Filtering out the internal traffic can be a huge challenge for an organization to tackle. There is no single solution for this issue but we can work on finding one. First, let’s…

    Analytics, Digital Marketing, Search Engine Optimization (SEO)
  • Google Analytics Shortcuts and Tips to Save Time

    Google Analytics is the go-to tool for all marketers when they are in need of reports and statistics of their campaigns and strategies. But working on the tool can be a complex…

    Analytics, Digital Marketing
  • How Online Success Depends A Lot On Offline Activities?

    How Online Success Depends A Lot On Offline Activities?

    Why is it that every time that you visit a laughter club show, the stand-up comedians remind you to subscribe their channels and like their pages? Well, this is the concept of…

    Digital Marketing
  • Audience Optimization

    What Is Audience Optimization And Why It’s Important?

    Audience is the God for all brands and marketers, and fulfilling their needs and demands is their first priority, hence the need for audience optimization. But before you start optimizing your audience…

    Digital Marketing
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Recent Posts

  • Content Marketing or Content Strategy? Do we need both? March 28, 2018
  • Disciplined Approaches To Google Analytics You Should Try March 20, 2018
  • How to Set Up Google Analytics Content Grouping? March 13, 2018
  • Things You Need To Know About Outbound Link Penalty March 7, 2018
  • Google Analytics Tips for Public Relations February 27, 2018

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