Category / blog
Content Marketing or Content Strategy? Do we need both?
A successful marketing plan is one which is based on a good content strategy. But the main question is that what exactly is meant by a content strategy. Is it the same…
Things You Need To Know About Outbound Link Penalty
One of the worst situations a website manager can witness is coming to know that he is facing outbound link penalty. Now the question is that what is outbound link penalty? Your…
What is Click Fraud and Bot Fraud? How Do They Affect Websites?
PPC is one of the most popular and best ways to advertise and promote your brand. But with every good and easy thing comes attached drawbacks. Click fraud is a great fear…
Basics Of Double Click For Publishers
All marketers know that advertising forms the basis of marketing and promotions of all products and services. But one the post ad-development process is of equal importance, because it requires the marketers…
How to find the right social media platform to support your business?
Social media has grown to become an incredible platform for businesses to connect and communicate with their target audience. But with so many options to choose from, it has become a really…