Hits, Sessions & Users: Understanding Digital Analytics Data
Every day we used words like hits, sessions etc. to define our digital campaigns. But more often then we know, we are not even aware about what these terms actually mean and…
Tips to Get Your Audience to Digitally Pay Attention
Digital Marketing is on a rise in today’s times. But the journey is not always a smooth one. Promoting your brand on digital platforms has its own drawbacks, one of the biggest…
How To Make Websites SEO friendly?
What is SEO (Search engine optimization)? SEO is the process of making a website or a web page a prominent search engine result. In other words, SEO is basically optimizing your online content in a manner…
Why link building is an important marketing tactic?
Link Building is a wide concept for all digital marketers. While it is a different strategy but still digital marketing professionals consider it a part of normal marketing process and sometimes give…
Why SEO And Lousy Content Do Not Mix?
“Words are free. It’s how you use them that they may cost you.” With this being said, we all know the power of words. Words can make things up and can even…
How to find the right social media platform to support your business?
‘Jack of all trades, master of none.’ You can always refer to this idiom when you are deciding on juggling multiple social media platforms to promote your business. It is a difficult…
Social Media as a Catalyst for Change
Who knew that the world would see Social Media grow up at such a fast pace in the last 7-8 years! Computers and Internet, which were once considered a luxury, have now…
Why You Need to Diversify Your PPC Mix?
The concept of PPC marketing is based on buying visits and not earning them. The pay-per-click marketing system involves advertisers paying fees every time their ad is clicked on. It is a…